Archive for June, 2009
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Thank you.
Over the last several days, I have been traveling the eastern portion of the United States on vacation with 3 of my good friends. Along the way, I like to check my email and do random touchups on projects I have in progress. The one problem with this is that of all the friend’s relatives I have stayed with (totaling 5 so far), only one has had a wireless network that I could access.
So, how do I get on and check my email? I borrow a neighbor’s network. Of all 5 homes, I have been able to access an open wireless connection from 4 of their neighbors. While this is good for me, the average vacationer needing to check his email, it is a really bad sign for the security world.
As I previously mentioned in our customer newsletter, I attended an international marketing conference in Anahiem, California to network with industry professionals and listen to speakers from the L.A. area. The trip was fantastic and I learned quite a bit about some new trends.
Those of you who follow us on Twitter probably saw my updates as I heard interesting thoughts and relayed them to our customers (those of you who don’t follow us on Twitter should consider it!)
The most surprising thing was what almost every presentation I saw mentioned: social marketing. It is a topic I have discussed on the blog before, as it is really a booming means of communication to current and potential clients. Every speaker mentioned it at least once, but some gave entire presentations on it – some of their companies are basing their entire business model off of social marketing. There was some very interesting theory behind this.
Case 1 – Park the Van / Rocket Science
Park the Van is a digital production studio for independent artists which is located in the Florida area. They focus on getting artists names out to a wider audience. How do they do it? They provide as much as they can to their followers for free. This includes quite a bit (but not all) of the music.
Aside from lining up “Free downloads” on iTunes, their focus has been on using social mediums to build a community of followers who join together to support their favorite artists, share music from other independent artists, and really promote the overall market.
Their model allows for a “connection” to be made between numerous groups who may like similar music. The social networks allow them to interact in ways that were simply not possible on the global scale it is today.
Even some of their talent acquisition was done via social mediums – they pick up recommendations or videos from their customers and, if they like it, go to check it out.
In the independent market, they have found that social marketing (free marketing) is often the most effective way to build and maintain a customer base.
Case 2 – ValPak
Even a traditional direct mail marketing company, ValPak, sees the power of social networking in marketing. While they develop more than just direct mail campaigns, that is their main focus. In speaking with some of the company’s management, they were both amazed and very much pleased with the way social media has taken off in advertising. They say they use it in a variety of campaigns for customers, and use it quite effectively.
Potentially gone are the days of pay-for banner advertising. They have become so saturated on some sites that users actually leave because of them. Instead, we are moving into a direct advertising channel between the company and those who are interested in their product.
The model is shifting from a company-driven effort to bring people in to a customer-driven effort to bring their friends on-board.
It is simply amazing to me that of all the talks and keynotes I went to, every one had some sort of focus on social media in marketing. This is one of those industries exploding with involvement from everyone from professors Tweeting homework assignments to major enterprises announcing product lineups.
Social media is definitely the buzz. How do you better utilize it across your organization?
Thanks to the ISC for the heads up on this one. There are now tools publicly available to exploit phpMyAdmin. There recommendations can be found here.
Attached are Visa’s Fraud Control and Investigative Procedures for merchants who are compromised. This document will help you limit your financial liability in the case of compromised Visa cardholder information.
Lots of good information is contained in the roughly 60 page document!
Today we are announcing an awesome contest for our clients. We will be sending select US-based clients a free bumper sticker to help promote their choice of WebHostingBuzz as their web host.
I found this great article today in the SANS Internet Storm Center Reading Room and thought I would post a link to share with our readers.
PCI DSS and Incident Handling: What is required before, during and after an incident.
It can not be stressed enough how important it is to follow PCI-DSS when credit cards come even remotely close to touching your servers. It is a comprehensive standard and can be very expensive to comply with. The cost of a breach is almost always greater than the cost of compliance!
I ran across an article on The Register today about a new method to hide secret messages in internet traffic discovered by some folks at the Warsaw University of Technology.
The article, Hiding secret messages in internet traffic: a new how-to, discusses this new method that really isn’t that new at all: Stenography.
I think we can all learn something from these researchers: Many times the root of a new discovery lies in something we already know. The key is to re-apply it or think about it in a different way to come up with a new and innovative solution.
I’ve thought for a long time that advances in technology come primarily from the application, not the technology itself.
Take Jack Kilby for instance, he is from Great Bend, Kansas, and created the first integrated circuit. Without applying this invention to a simple computer (a calculator in his case, he worked for Texas Instruments) the invention is worthless.
Xerox came up with the first GUI, and it didn’t get them anywhere. It took someone to apply it correctly (Microsoft) to really make a difference.
The true genius of invention is application. Without a task to complete, the technology is essentailly useless.
Try doing the same in your business and life; try looking at old things a different way, you may be suprised with what you can come up with.
Matt sent over a link that describes a recent problem Level3 ran into in a London Datacenter. The problem arose when one of their cooling units failed on a hot day. Below is a graphic display of what happened during the course of the day:
Level3 Datacenter Temperatures
When the temperatures reached a certain level, servers began automatically going critical and shutting down to prevent hardware failure. As many of you might have guessed, 1U-2U servers really are not built to sustain operation in a remotely warm room, and running without proper air conditioning can cause some pretty serious problems!
This is a perfect example of why WebHostingBuzz uses the N+1 redundant cooling method to significantly reduce the chances of something like this ever happening to our clients.